Moment of Influence Engagement
Personalized content, voice, channel, location,
activities, time & context
PersuadeId is a member centric omni-channel communications management platform that provides business users with the tools and work processes needed to efficiently design, author, implement, distribute, analyze and optimize their member communications. Governance and controls are integrated to ensure quality, compliance and privacy of personal information. An extensible feature repository and rule-based decision engine enables communications with your member population in a highly personalized and optimal way to achieve higher rates of engagement & intended outcomes.
Achieve optimal Calls to Action with personalized communications delivered to each member using the right content and voice, on the right channel, at the right time & location and under the right contextual conditions.
Reach, engage, nurture, inform and maintain a strong relationship with your member population by communicating with them how, where and when they want. Combine member profile, preferences, interactions, behavioral patterns and transactional histories with the member’s current contextual conditions to communicate @The Right Time, Place, Channel and Message.
The PersuadeId platform is open and extensible and can consume any feature of the member population as part of its decisions. This includes the member profile, demographics and preferences, current and historical activities (from wearable devices), historical interaction and behavioral patterns, current and known locations (home, work, away), day of week/time of day analysis, weather and environmental conditions etc.
A complete content and communication management platform enabling optimal communications with your member populations. Business user friendly and designed for close collaboration to efficiently involve all teams of your organization. Open and extensible allowing for tight integration into both business user processes and back-end systems to streamline and automate communications and long running workflow driven campaigns.
Omni-channel (email, sms, push, in-app, web, voice (phone, personal assistant)
Personalized content, channel, delivery location, time and contextual constraints
Rich content with survey responses integrated for analysis and subsequent segmentation or personalization
1:1 conversation support (text & voice) for direct individual member communications
Long running workflow driven communication campaigns personalized for each member
Unified member profile and extensible feature repository
Configurable rule based decision engine
Dynamic member segmentation by profile, demographics, location, contextual and historical behavioral data.
Outcome monitoring to analyze and optimize the performance of communications
Optimal channel and content selection based on member profile and behavior
Communication governance and control (quality/security checks to enforce communication reviews & approvals)
Multi-variant configuration supporting rigorous scientific approach studies with test & learn staging to select optimal channel, content and delivery constraints
Enforced communication life cycle (concept, design, implement, qa, review/approve, execute, analyze, complete)
Project level role based security
Global and project level library of resources shared across communications and campaigns.
High level and drill down reporting and analytics to visualize current and historical performance
Measurable results of communication outcome optimization
Enable and monitor team collaboration across the entire organization
Cloud-deployment, supports mass scale
Client data isolation and security, HIPAA compliant
RESTful API for work and system process integrations
Mobile application SDK
Built on the Collective AIM Solution Acceleration Platform